• IWF Finland

Member Story of Pirjo Varjus-Pitkälä


What's your educational background?

I’m a psychologist and a Certified Business Coach. I’ve utilised my background in psychology while working in the HR sector and as a consultant, which I believe to have been beneficial in managing people in an expert organisation. I’ve had to learn business management through work, as I don’t have any education for that. When I became a CEO, I got a lot of help for heading sales from an experienced business leader who acted as my mentor



What is the most important feature of the leader?

The most important feature of a leader is to ask and to listen. One cannot lead an expert organisation alone, but instead I see leading/managing as a service function.

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